Design System: Framer
> Hermes Agent — Implementation Notes
>
> The original site uses proprietary fonts. For self-contained HTML output, use these CDN substitutes:
> - Primary: Inter | Mono: Azeret Mono
> - Font stack (CSS): font-family: 'Inter', system-ui, -apple-system, 'Segoe UI', Roboto, sans-serif;
> - Mono stack (CSS): font-family: 'Azeret Mono', ui-monospace, SFMono-Regular, Menlo, Monaco, Consolas, 'Liberation Mono', 'Courier New', monospace;
> `html
>
> `
> Use write_file to create HTML, serve via generative-widgets skill (cloudflared tunnel).
> Verify visual accuracy with browser_vision after generating.
1. Visual Theme & Atmosphere
Framer's website is a cinematic, tool-obsessed dark canvas that radiates the confidence of a design tool built by designers who worship craft. The entire experience is drenched in pure black — not a warm charcoal or a cozy dark gray, but an absolute void (#000000) that makes every element, every screenshot, every typographic flourish feel like it's floating in deep space. This is a website that treats its own product UI as the hero art, embedding full-fidelity screenshots and interactive demos directly into the narrative flow.
The typography is the signature move: GT Walsheim with aggressively tight letter-spacing (as extreme as -5.5px on 110px display text) creates headlines that feel compressed, kinetic, almost spring-loaded — like words under pressure that might expand at any moment. The transition to Inter for body text is seamless, with extensive OpenType feature usage (cv01, cv05, cv09, cv11, ss03, ss07) that gives even small text a refined, custom feel. Framer Blue (#0099ff) is deployed sparingly but decisively — as link color, border accents, and subtle ring shadows — creating a cold, electric throughline against the warm-less black.
The overall effect is a nightclub for web designers: dark, precise, seductive, and unapologetically product-forward. Every section exists to showcase what the tool can do, with the website itself serving as proof of concept.
Key Characteristics:
- - Pure black (
#000000) void canvas — absolute dark, not warm or gray-tinted - - GT Walsheim display font with extreme negative letter-spacing (-5.5px at 110px)
- - Framer Blue (
#0099ff) as the sole accent color — cold, electric, precise - - Pill-shaped buttons (40px–100px radius) — no sharp corners on interactive elements
- - Product screenshots as hero art — the tool IS the marketing
- - Frosted glass button variants using
rgba(255, 255, 255, 0.1)on dark surfaces - - Extensive OpenType feature usage across Inter for refined micro-typography
- - Pure Black (
#000000): Primary background, the void canvas that defines Framer's dark-first identity - - Pure White (
#ffffff): Primary text color on dark surfaces, button text on accent backgrounds - - Framer Blue (
#0099ff): Primary accent color — links, borders, ring shadows, interactive highlights - - Muted Silver (
#a6a6a6): Secondary text, subdued labels, dimmed descriptions on dark surfaces - - Near Black (
#090909): Elevated dark surface, shadow ring color for subtle depth separation - - Void Black (
#000000): Page background, primary canvas - - Frosted White (
rgba(255, 255, 255, 0.1)): Translucent button backgrounds, glass-effect surfaces on dark - - Subtle White (
rgba(255, 255, 255, 0.5)): Slightly more opaque frosted elements for hover states - - Pure White (
#ffffff): Heading text, high-emphasis body text - - Muted Silver (
#a6a6a6): Body text, descriptions, secondary information - - Ghost White (
rgba(255, 255, 255, 0.6)): Tertiary text, placeholders on dark surfaces - - Framer Blue (
#0099ff): Links, interactive borders, focus rings - - Blue Glow (
rgba(0, 153, 255, 0.15)): Focus ring shadow, subtle blue halo around interactive elements - - Default Link Blue (
#0000ee): Standard browser link color (used sparingly in content areas) - - No prominent gradient usage — Framer relies on pure flat black surfaces with occasional blue-tinted glows for depth
- - Subtle radial glow effects behind product screenshots using Framer Blue at very low opacity
- - Display:
GT Walsheim Framer Medium/GT Walsheim Medium— custom geometric sans-serif, weight 500. Fallbacks:GT Walsheim Framer Medium Placeholder, system sans-serif - - Body/UI:
Inter Variable/Inter— variable sans-serif with extensive OpenType features. Fallbacks:Inter Placeholder,-apple-system,system-ui - - Accent:
Mona Sans— GitHub's open-source font, used for select elements at ultra-light weight (100) - - Monospace:
Azeret Mono— companion mono for code and technical labels - - Rounded:
Open Runde— small rounded companion font for micro-labels - - Compression as personality: GT Walsheim's extreme negative letter-spacing (-5.5px at 110px) is the defining typographic gesture — headlines feel spring-loaded, urgent, almost breathless
- - OpenType maximalism: Inter is deployed with 6+ OpenType features simultaneously (
cv01,cv05,cv09,cv11,ss03,ss07), creating a subtly custom feel even at body sizes - - Weight restraint on display: All GT Walsheim usage is weight 500 (medium) — never bold, never regular. This creates a confident-but-not-aggressive display tone
- - Ultra-tight line heights: Display text at 0.85 line-height means letters nearly overlap vertically — intentional density that rewards reading at arm's length
- - Frosted Pill:
rgba(255, 255, 255, 0.1)background, black text (#000000), pill shape (40px radius). The glass-effect button that lives on dark surfaces — translucent, ambient, subtle - - Solid White Pill:
rgb(255, 255, 255)background, black text (#000000), full pill shape (100px radius), padding10px 15px. The primary CTA — clean, high-contrast on dark, unmissable - - Ghost: No visible background, white text, relies on text styling alone. Hover reveals subtle frosted background
- - Transition: Scale-based animations (matrix transform with 0.85 scale factor), opacity transitions for reveal effects
- - Dark Surface Card: Black or near-black (
#090909) background,rgba(0, 153, 255, 0.15) 0px 0px 0px 1pxblue ring shadow border, rounded corners (10px–15px radius) - - Elevated Card: Multi-layer shadow —
rgba(255, 255, 255, 0.1) 0px 0.5px 0px 0.5px(subtle top highlight) +rgba(0, 0, 0, 0.25) 0px 10px 30px(deep ambient shadow) - - Product Screenshots: Full-width or padded within dark containers, 8px–12px border-radius for software UI previews
- - Hover: Subtle glow increase on Framer Blue ring shadow, or brightness shift on frosted surfaces
- - Minimal form presence on the marketing site
- - Input fields follow dark theme: dark background, subtle border, white text
- - Focus state: Framer Blue (
#0099ff) ring border,1px solid #0099ff - - Placeholder text in
rgba(255, 255, 255, 0.4) - - Dark floating nav bar: Black background with frosted glass effect, white text links
- - Nav links: Inter at 15px, weight 400, white text with subtle hover opacity change
- - CTA button: Pill-shaped, white or frosted, positioned at right end of nav
- - Mobile: Collapses to hamburger menu, maintains dark theme
- - Sticky behavior: Nav remains fixed at top on scroll
- - Product screenshots as hero art: Full-width embedded UI screenshots with rounded corners (8px–12px)
- - Dark-on-dark composition: Screenshots placed on black backgrounds with subtle shadow for depth separation
- - 16:9 and custom aspect ratios: Product demos fill their containers
- - No decorative imagery: All images are functional — showing the tool, the output, or the workflow
- - Customer logos and testimonials in muted gray on dark surfaces
- - Minimal ornamentation — the product screenshots serve as the trust signal
- - Base unit: 8px
- - Scale: 1px, 2px, 3px, 4px, 5px, 6px, 8px, 10px, 12px, 15px, 20px, 30px, 35px
- - Section padding: Large vertical spacing (80px–120px between sections)
- - Card padding: 15px–30px internal padding
- - Component gaps: 8px–20px between related elements
- - Max width: ~1200px container, centered
- - Column patterns: Full-width hero, 2-column feature sections, single-column product showcases
- - Asymmetric layouts: Feature sections often pair text (40%) with screenshot (60%)
- - Breathe through darkness: Generous vertical spacing between sections — the black background means whitespace manifests as void, creating dramatic pauses between content blocks
- - Dense within, spacious between: Individual components are tightly composed (tight line-heights, compressed text) but float in generous surrounding space
- - Product-first density: Screenshot areas are allowed to be dense and information-rich, contrasting with the sparse marketing text
- - 1px: Micro-elements, nearly squared precision edges
- - 5px–7px: Small UI elements, image thumbnails — subtly softened
- - 8px: Standard component radius — code blocks, buttons, interactive elements
- - 10px–12px: Cards, product screenshots — comfortably rounded
- - 15px–20px: Large containers, feature cards — generously rounded
- - 30px–40px: Navigation pills, pagination — noticeably rounded
- - 100px: Full pill shape — primary CTAs, tag elements
- - Blue-tinted ring shadows at very low opacity (0.15) for containment — a signature move that subtly brands every bordered element
- - White edge highlights (0.5px) on the top edge of elevated elements — simulating light hitting the top surface
- - Deep ambient shadows for true floating elements —
rgba(0, 0, 0, 0.25)at large spread (30px) - - Blue glow auras: Subtle Framer Blue (
#0099ff) radial gradients behind key interactive areas - - No background blur/glassmorphism: Despite the frosted button effect, there's no heavy glass blur usage — the translucency is achieved through simple rgba opacity
- - Use pure black (
#000000) as the primary background — not dark gray, not charcoal - - Apply extreme negative letter-spacing on GT Walsheim display text (-3px to -5.5px)
- - Keep all buttons pill-shaped (40px+ radius) — never use squared or slightly-rounded buttons
- - Use Framer Blue (
#0099ff) exclusively for interactive accents — links, borders, focus states - - Deploy
rgba(255, 255, 255, 0.1)for frosted glass surfaces on dark backgrounds - - Maintain GT Walsheim at weight 500 only — the medium weight IS the brand
- - Use extensive OpenType features on Inter text (cv01, cv05, cv09, cv11, ss03, ss07)
- - Let product screenshots be the visual centerpiece — the tool markets itself
- - Apply blue ring shadows (
rgba(0, 153, 255, 0.15) 0px 0px 0px 1px) for card containment - - Use warm dark backgrounds (no
#1a1a1a,#2d2d2d, or brownish blacks) - - Apply bold (700+) weight to GT Walsheim display text — medium 500 only
- - Introduce additional accent colors beyond Framer Blue — this is a one-accent-color system
- - Use large border-radius on non-interactive elements (cards use 10px–15px, only buttons get 40px+)
- - Add decorative imagery, illustrations, or icons — the product IS the illustration
- - Use positive letter-spacing on headlines — everything is compressed, negative tracking
- - Create heavy drop shadows — depth is communicated through subtle rings and minimal ambients
- - Place light/white backgrounds behind content sections — the void is sacred
- - Use serif or display-weight fonts — the system is geometric sans-serif only
- - Pill buttons: minimum 40px height with 10px vertical padding — exceeds 44px WCAG minimum
- - Nav links: 15px text with generous padding for touch accessibility
- - Mobile CTA buttons: Full-width pills on mobile for easy thumb reach
- - Navigation: Full horizontal nav → hamburger menu at mobile breakpoint
- - Hero text: 110px display → 85px → 62px → ~40px across breakpoints, maintaining extreme negative tracking proportionally
- - Feature sections: Side-by-side (text + screenshot) → stacked vertically on mobile
- - Product screenshots: Scale responsively within containers, maintaining aspect ratios
- - Section spacing: Reduces proportionally — 120px desktop → 60px mobile
- - Product screenshots are responsive, scaling within their container boundaries
- - No art direction changes — same crops across breakpoints
- - Dark background ensures screenshots maintain visual impact at any size
- - Screenshots lazy-load as user scrolls into view
- - Primary Background: Void Black (
#000000) - - Primary Text: Pure White (
#ffffff) - - Accent/CTA: Framer Blue (
#0099ff) - - Secondary Text: Muted Silver (
#a6a6a6) - - Frosted Surface: Translucent White (
rgba(255, 255, 255, 0.1)) - - Elevation Ring: Blue Glow (
rgba(0, 153, 255, 0.15)) - - "Create a hero section on pure black background with 110px GT Walsheim heading in white, letter-spacing -5.5px, line-height 0.85, and a pill-shaped white CTA button (100px radius) with black text"
- - "Design a feature card on black background with a 1px Framer Blue ring shadow border (rgba(0,153,255,0.15)), 12px border-radius, white heading in Inter at 22px weight 700, and muted silver (a6a6a6) body text"
- - "Build a navigation bar with black background, white Inter text links at 15px, and a frosted pill button (rgba(255,255,255,0.1) background, 40px radius) as the CTA"
- - "Create a product showcase section with a full-width screenshot embedded on black, 10px border-radius, subtle multi-layer shadow (white 0.5px top highlight + rgba(0,0,0,0.25) 30px ambient)"
- - "Design a pricing card using pure black surface, Framer Blue (#0099ff) accent for the selected plan border, white text hierarchy (24px Inter bold heading, 14px regular body), and a solid white pill CTA button"
2. Color Palette & Roles
Primary
Secondary & Accent
Surface & Background
Neutrals & Text
Semantic & Accent
Gradient System
3. Typography Rules
Font Family
Hierarchy
| Role | Font | Size | Weight | Line Height | Letter Spacing | Notes |
| ------ | ------ | ------ | -------- | ------------- | ---------------- | ------- |
| Display Hero | GT Walsheim Framer Medium | 110px | 500 | 0.85 | -5.5px | Extreme negative tracking, compressed impact |
| Section Display | GT Walsheim Medium | 85px | 500 | 0.95 | -4.25px | OpenType: ss02, tnum |
| Section Heading | GT Walsheim Medium | 62px | 500 | 1.00 | -3.1px | OpenType: ss02 |
| Feature Heading | GT Walsheim Medium | 32px | 500 | 1.13 | -1px | Tightest of the smaller headings |
| Accent Display | Mona Sans | 61.5px | 100 | 1.00 | -3.1px | Ultra-light weight, ethereal |
| Card Title | Inter Variable | 24px | 400 | 1.30 | -0.01px | OpenType: cv01, cv05, cv09, cv11, ss03, ss07 |
| Feature Title | Inter | 22px | 700 | 1.20 | -0.8px | OpenType: cv05 |
| Sub-heading | Inter | 20px | 600 | 1.20 | -0.8px | OpenType: cv01, cv09 |
| Body Large | Inter Variable | 18px | 400 | 1.30 | -0.01px | OpenType: cv01, cv05, cv09, cv11, ss03, ss07 |
| Body | Inter Variable | 15px | 400 | 1.30 | -0.01px | OpenType: cv11 |
| Nav/UI | Inter Variable | 15px | 400 | 1.00 | -0.15px | OpenType: cv06, cv11, dlig, ss03 |
| Body Readable | Inter Framer Regular | 14px | 400 | 1.60 | normal | Long-form body text |
| Caption | Inter Variable | 14px | 400 | 1.40 | normal | OpenType: cv01, cv06, cv09, cv11, ss03, ss07 |
| Label | Inter | 13px | 500 | 1.60 | normal | OpenType: cv06, cv11, ss03 |
| Small Caption | Inter Variable | 12px | 400 | 1.40 | normal | OpenType: cv01, cv06, cv09, cv11, ss03, ss07 |
| Micro Code | Azeret Mono | 10.4px | 400 | 1.60 | normal | OpenType: cv06, cv11, ss03 |
| Badge | Open Runde | 9px | 600 | 1.11 | normal | OpenType: cv01, cv09 |
| Micro Uppercase | Inter Variable | 7px | 400 | 1.00 | 0.21px | uppercase transform |
| Level | Treatment | Use | ||||
| ------- | ----------- | ----- | ||||
| Level 0 (Flat) | No shadow, pure black surface | Page background, empty areas | ||||
| Level 1 (Ring) | rgba(0, 153, 255, 0.15) 0px 0px 0px 1px | Card borders, interactive element outlines — Framer Blue glow ring | ||||
| Level 2 (Contained) | rgb(9, 9, 9) 0px 0px 0px 2px | Near-black ring for subtle containment on dark surfaces | ||||
| Level 3 (Floating) | rgba(255, 255, 255, 0.1) 0px 0.5px 0px 0.5px, rgba(0, 0, 0, 0.25) 0px 10px 30px | Elevated cards, floating elements — subtle white top-edge highlight + deep ambient shadow | ||||
| Name | Width | Key Changes | ||||
| ------ | ------- | ------------- | ||||
| Mobile | <809px | Single column, stacked feature sections, reduced hero text (62px→40px), hamburger nav | ||||
| Tablet | 809px–1199px | 2-column features begin, nav links partially visible, screenshots scale down | ||||
| Desktop | >1199px | Full layout, expanded nav with all links + CTA, 110px display hero, side-by-side features |
Touch Targets
Collapsing Strategy
Image Behavior
9. Agent Prompt Guide
Quick Color Reference
Example Component Prompts
Iteration Guide
When refining existing screens generated with this design system:
1. Focus on ONE component at a time — the dark canvas makes each element precious
2. Always verify letter-spacing on GT Walsheim headings — the extreme negative tracking is non-negotiable
3. Check that Framer Blue appears ONLY on interactive elements — never as decorative background or text color for non-links
4. Ensure all buttons are pill-shaped — any squared corner immediately breaks the Framer aesthetic
5. Test frosted glass surfaces by checking they have exactly rgba(255, 255, 255, 0.1) — too opaque looks like a bug, too transparent disappears